【好展會(huì)網(wǎng)  飲料專(zhuān)題】 2009年是危與機(jī)并存的一個(gè)年份，正如狄更斯在《雙城記》中所說(shuō)：“這是最好的時(shí)代，這是最糟的時(shí)代?！睂?duì)于各大酒類(lèi)企業(yè)來(lái)說(shuō)，能否穿越重重阻攔，突圍而出，開(kāi)創(chuàng)出屬于自身的“最好時(shí)代”關(guān)鍵在于其能否緊抓稍縱即逝的機(jī)遇。2009深圳國(guó)際名酒節(jié)（以下簡(jiǎn)稱(chēng)“09深圳名酒節(jié)”）便是這樣一個(gè)機(jī)遇。 <br> <br>穩(wěn)守經(jīng)濟(jì)制高點(diǎn)地理優(yōu)越 <br> <br>經(jīng)廣東對(duì)外經(jīng)濟(jì)貿(mào)易廳批準(zhǔn)，由廣州漢維展覽有限公司主辦的09深圳名酒節(jié)于11月18至20日在深圳大中華交易廣場(chǎng)隆重開(kāi)幕。本屆展會(huì)移師深圳主要?dú)w功于其優(yōu)越的地理位置：深圳毗鄰港澳，是我國(guó)內(nèi)地首個(gè)人均GDP過(guò)萬(wàn)美元的城市（2007年）。酒類(lèi)零售總量以55億元僅次于廣州。其中葡萄酒銷(xiāo)售額：7億。進(jìn)口葡萄酒1.5億。銷(xiāo)售量：15000噸。進(jìn)口烈酒銷(xiāo)售總額17億。銷(xiāo)售量5000噸。05-07年銷(xiāo)售收入平均增長(zhǎng)20%。酒業(yè)銷(xiāo)售網(wǎng)絡(luò)輻射全國(guó)各地。 <br> <br>以“展”促商發(fā)掘優(yōu)質(zhì)客源 <br> <br>我國(guó)酒業(yè)營(yíng)銷(xiāo)推廣的老模式是兩頭大中間小的“啞鈴型”，以“投廣告”（廣告投放）和“跑終端”（終端營(yíng)銷(xiāo)）為主，這種老模式是因?yàn)閷?zhuān)業(yè)市場(chǎng)發(fā)育不全的情況下而為之，現(xiàn)今已被最新的營(yíng)銷(xiāo)概念所取代，主要通過(guò)品牌與信息傳播、體驗(yàn)等售前推廣，包括贊助、品酒會(huì)和展會(huì)，其中展會(huì)比廣告要窄、更聚焦，比終端要廣，針對(duì)專(zhuān)業(yè)對(duì)象（經(jīng)銷(xiāo)商和目標(biāo)客戶）進(jìn)行定向傳播、定向交流，既有展示，也有體驗(yàn)。展會(huì)現(xiàn)已成為企業(yè)推廣品牌，把握行業(yè)動(dòng)向，鎖定目標(biāo)客源的主要營(yíng)銷(xiāo)模式。09深圳名酒節(jié)將為參展商鎖定的目標(biāo)客源有各四星以上的酒店、賓館、高級(jí)酒吧、本土的大中型超市，全球連鎖超市，采購(gòu)力強(qiáng)勁，漢維中國(guó)為了能夠讓每一位參展企業(yè)能從展會(huì)中得到真正的效益，不惜花費(fèi)巨額的宣傳費(fèi)用，與國(guó)內(nèi)和國(guó)際多家知名媒體合作，廣泛的邀請(qǐng)了國(guó)內(nèi)和國(guó)際很多知名的經(jīng)銷(xiāo)商，代理商，商超經(jīng)營(yíng)者，政府采購(gòu)商等具備采購(gòu)實(shí)力的企業(yè)和個(gè)人共同參與09深圳國(guó)際名酒節(jié)，正真做到以“展”促商，幫助客戶發(fā)掘優(yōu)質(zhì)客戶資源。 <br> <br>匯聚行業(yè)精英共譜輝煌篇章 <br> <br>09深圳名酒節(jié)旨在打造一個(gè)高端專(zhuān)業(yè)的酒行業(yè)盛會(huì)，中國(guó)酒商與國(guó)際酒商無(wú)障礙進(jìn)行技術(shù)交流與切磋。尤其是紅酒，中國(guó)的葡萄酒最緊迫的不是“出國(guó)”，而是應(yīng)做到以國(guó)際標(biāo)準(zhǔn)進(jìn)行自我規(guī)范，提升產(chǎn)品質(zhì)量，練好內(nèi)功，使行業(yè)發(fā)展與國(guó)際同步。紅酒行業(yè)有一個(gè)顯著的現(xiàn)象就是，國(guó)內(nèi)葡萄酒巨頭密切關(guān)注并積極在國(guó)際市場(chǎng)進(jìn)行葡萄酒優(yōu)質(zhì)原材料和先進(jìn)加工設(shè)備的全球采購(gòu)，可以說(shuō)，在技術(shù)和設(shè)備上，國(guó)產(chǎn)葡萄酒已接近或者等同于國(guó)際水平，而且張?jiān)?、長(zhǎng)城和王朝等領(lǐng)軍品牌逐漸切入國(guó)際葡萄原酒市場(chǎng)，進(jìn)行國(guó)外葡萄酒廠的收購(gòu)或者參股。這反映了中國(guó)葡萄酒企業(yè)正用一種更加開(kāi)放的眼光參與到國(guó)際供應(yīng)價(jià)值鏈條的爭(zhēng)奪，中國(guó)葡萄酒國(guó)際化的前景會(huì)越來(lái)越好。 <br> <br>屆時(shí)本會(huì)將邀請(qǐng)到各酒類(lèi)廠商、酒類(lèi)經(jīng)銷(xiāo)商、代理商、專(zhuān)家、愛(ài)好者及收藏家等酒類(lèi)專(zhuān)業(yè)人士達(dá)上萬(wàn)人次出席。本會(huì)將舉辦由國(guó)內(nèi)外知名的酒類(lèi)專(zhuān)家和企業(yè)經(jīng)營(yíng)者參與的國(guó)際領(lǐng)袖會(huì)議、營(yíng)銷(xiāo)等各種論壇，共同分享探討成功企業(yè)的銷(xiāo)售經(jīng)驗(yàn)，展望行業(yè)的發(fā)展前景。與此同時(shí)，大會(huì)將舉辦相關(guān)的配套活動(dòng)包括中國(guó)國(guó)際名酒奧斯卡評(píng)選、2009酒類(lèi)包裝設(shè)計(jì)大賽、花式調(diào)酒大賽等活動(dòng)，為大家提供一個(gè)交流、互動(dòng)的平臺(tái)，共同享受酒行業(yè)的歡樂(lè)節(jié)日，開(kāi)創(chuàng)酒業(yè)新時(shí)代！</span><br> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </p> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </FONT></td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tbody> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </table> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <td>
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